Get your B2B zen going at BMA15


Our 2015 venue: the Sheraton Hotel and Towers.
Two words: be more
That's the theme of our profession's 2015 annual global conference, BMA15, taking place May 27-29 at the Sheraton in downtown Chicago.
As more and more is expected of us, we need to know more, master more and deliver more—often in less time and with tighter resources.
That’s why more than 1,000 b2b marketers attended BMA14 last year and why we are expecting as many as 1,300 attendees this year—from 600+ companies, 35 states and 15 nations.
Already the largest b2b marketing conference anywhere in the world, BMA’s annual 2015 conference promises to be BMA’s biggest and best yet—100% designed for, attended by and presented by b2b marketers.


An agenda packed with more

BMA15 will be a b2b marketing smorgasbord like never before, with 64 marketing leaders in 42 sessions covering the hottest topic areas of vital interest to b2b marketers, like these:

  • Customer experience
  • Marketing and sales
  • Client-agency relations
  • Marketing technology
  • Branding and activation
  • Marketers of the future
  • Data and analytics
  • Social business
  • Marketer cases

You will see and hear the latest thinking, ideas, research, data and best practices in these other areas, enabling you to return home super-charged and brimming with confidence to be more.

Key links to learn more

The BMA15 agenda is 98% booked, and you can see everything you want and need to know about BMA15 at these links:

• BMA15 website
• BMA15 brochure

You can also read this preview article about BMA15 in this week’s inaugural issue of the newly revamped BMA BUZZ newsletter.

More marketer case studies

At your request, we have programmed more case studies than ever this year—nine in all! Hear transformational, world-class stories, every one different, from 3M, CDW, Diebold, Dow AgroSciences, Freightliner, Gates Corporation, GE Transportation, HP and Ingredion.

In a 10th transformational case study on steroids, hear from Eduardo Conrado, now the chief innovation officer and former head of marketing and IT at Motorola Solutions, and his CIO and CTO talk about their relationship and their efforts to create purpose-based innovation.

More great speakers

This year, BMA15 will feature not just one, but two CEO speakers—Russell Stokes of GE Transportation and Jay Hallberg of Spiceworks.

Jonah Berger, author of Contagious: Why Things Catch On, will be our Thursday luncheon speaker, following in Gary Vaynerchuk’s footsteps last year (and probably with fewer if any “f-bombs”).

You also will hear from such noted marketing authorities as Jim Gilmore, Ryan Holiday, Andrew Davis, Russell Glass, Joe Pulizzi, Scott Brinker, Greg Welch and Ralph Oliva—just to name a few.

We’ll have top speakers from three major consulting groups speaking at BMA15, too:

• Gallup Consulting’s John Fleming, one of the world's top experts on customer experience, will kick off BMA15.

• Tom Nagle of Monitor Deloitte and a world-renowned expert on b2b pricing, will tackle that subject for us.

• Laura Ramos of Forrester Research will share new research about unlocking the power of big data in b2b marketing.

Our one panel session at BMA15 will be a monster—a session on marketing clouds featuring three VP-level cloud execs from Oracle, SFDC and Adobe and three savvy corporate marketer cloud users.

As with last year, BMA15 will feature three pre-conference sessions featuring new research findings from the BMA FORUM, a talk about profitable pricing by noted pricing guru Tom Nagle and, for the first time ever, a session just for attending agencies led by the Mercer Island Group on how to stand out and win more business.

As an encore to his popular performance last year, Tim Washer, comedian and manager of social marketing of Cisco Systems is returning to tell us more about building humor into digital video.

Last but not least, we’re going to give our young professional the very last word at BMA15—preceded, though, by the great Don Schultz—both bound to be riveting firestarters when we should be cooling everyone down!

More evening fun

Our big evening networking gala will take place Thursday evening, May 28, at Chicago's fabulous Museum of Broadcast Communications, just a few short blocks from the Sheraton.

If you are 30 and under and still party-worthy at 9:30 pm, be sure to make an appearance at the late-night young professional networking party, ending at 1 am Thursday morning, at a TBA venue.

Wednesday evening, you’re on your own to explore, traipse, feast and drink about in glorious downtown Chicago.

Register now for even more value

Register soon to be there to be more! All the information you need to register is in the side bar or at BMA15.

We look forward to seeing you at Chicago’s most beautiful in late May!

Gary Slack

Gary L. Slack
Chief Organizer, BMA15
VP, Professional Development, BMA
Chief Experience Officer, Slack and Company

Michael Krauss

Michael Krauss
Co-Organizer, BMA15
Member, Board of Directors, BMA/Chicago
President, Market Strategy Group

May 27-29

Sheraton Chicago Hotel & Towers


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